The Forge Sports Center
The Forge Sports Center Reel
A 46-second vertical tour — drone approach to the entrance, then through the courts and up to the mezzanine seating. Shot, flown, and cut for social.
- Videography
- Drone
- Editing
Marketing Coordinator · Novi, Michigan
SamanthaRyanAnderson
Flyers, reels, campaigns, and trade-show floors — marketing that gets made, shipped, and seen.
About
I'm the person who takes a campaign from “we should probably promote this” to designed, written, scheduled, and standing at the booth. I write SEO-driven copy, design the collateral, run the email sends, and shoot the video — sometimes all for the same launch.
By day I coordinate marketing across four affiliated brands at a commercial foodservice equipment company — which means juggling a nationwide sales team, manufacturer reps, and deadlines that don't wait. Camera, drone, Adobe suite, or Canva: whatever gets it made.
4
affiliated brands supported
2,000+
contacts per email send
End to end
event & trade-show marketing
Selected work
The work
Great Lakes East
Capital Budget Timeline
A five-step planning roadmap that walks foodservice operators from first consultation to installation, with the common pitfalls called out at every stage.
- Print design
- Sales collateral
- Infographic
Great Lakes East
From Concept to Completion
A one-pager explaining Receive, Delivery & Set-In-Place services — copy and layout built to position one accountable partner for the messiest phase of a project.
- Sales collateral
- Copywriting
- Layout
Osteria Novella
Osteria Novella Reel
A 54-second reel gliding from the mosaic wood-fired oven to the dining room — warm, slow pans that let the restaurant sell itself.
- Videography
- Editing
- Restaurant
Hi Point Steakhouse
Hi Point Steakhouse Reel
A 41-second vertical edit cut for social — pacing, titles, and color tuned to make a supper-club kitchen feel like the busiest room in town.
- Videography
- Editing
- Vertical video
Kessenich's
Holiday Hours Announcement
Storefront photography softened into a backdrop so the type does the talking — a closure notice customers actually read.
- Social media
- Typography
- Brand voice
Wild Honey Juicery & Café
Wild Honey Juicery Reel
A 40-second edit for a juicery and café — drone exterior sweeps down to the counter, the soft serve, and the good stuff in the case.
- Videography
- Drone
- Editing
Great Lakes Ventures
Early Close Notice
Warehouse photography and stacked condensed type turn a routine hours change into a post with some muscle behind it.
- Social media
- Photography
- Art direction
Pink Heifer BBQ Saloon
Pink Heifer BBQ Saloon
A 25-second ready-to-post spot for a BBQ saloon — logo reveal over a slow push through the cowhide-and-crimson dining room.
- Videography
- Editing
- Social media
Brandy's Harbortown
Brandy's Harbortown Reel
A 53-second reel for a harborfront bar and grill — branded logo overlay, patio views, and the water in every other frame.
- Videography
- Editing
- Branding
NOMAD
NOMAD Reel
A 40-second interior reel that lingers on the details — beaded chandeliers, warm light, the textures that give the room its character.
- Videography
- Editing
- Interiors
Great Lakes Southeast
Email Program Explainer
A six-minute whiteboard-animation explainer walking viewers through the email marketing program — campaign content, cadence, and communication expectations.
- Animation
- Email marketing
- Scriptwriting
More work is on its way here — this page grows as new campaigns ship.
Behind the camera
In motion
Every frame here is footage Samantha shot herself — drone flyovers, dining-room pans, counter overheads — then cut into the reels above. Camera up or camera in the sky, it's all in-house.
Skills & experience
The toolkit
Marketing
- Content marketing
- SEO
- Email marketing
- Social media
- Copywriting
- Brand management
- Event marketing
- Campaign planning
Creative
- Photography & videography
- Drone photography
- Adobe Creative Suite
- Canva
- Video editing
Professional
- Project coordination
- Vendor communication
- Cross-functional collaboration
- Process improvement
- Microsoft Office
2025 – Present
Marketing Coordinator · Great Lakes Hotel Supply
SEO content, sales collateral, email campaigns, and event marketing across four affiliated brands.
2021 – 2025
Weekend Manager · Sully's Sweet Shop
Ran weekend operations — inventory, cash reconciliation, and team training.
2018 – 2025
Assistant Manager · Franklin Cider Mill
Peak-season operations and new-employee training at a Michigan institution.
Contact
Let's make
something.
Have a campaign, an event, or a brand that needs a louder voice? Say hello.